Most overnight successes are built on top of years of effort. I’m certain this is an old idea, but I’ll credit my first encounter with it to the wonderful Seth Godin.
It’s almost always a matter of exponential growth, the hockey stick suddenly tipping upwards. You won’t have heard of them when they are known by ten people, or a hundred, or a thousand, but when it’s tens or hundreds of thousands and doubling all the time, then it seems like they’ve come out of nowhere.
Getting through the early stages is the grind. It’s where you need to keep on pushing to put energy in the flywheel. For the longest time, you’ll feel little impact, just getting a few views, a couple of clients or selling something every so often.
To build to that overnight success, you need to keep pushing. Figure out what is working, what actions get you just a few more of what you want, and do more of it. To gain that learning, you’ll need to throw a lot of things out into the wind, and most of them will not stick.
That can be pretty demoralising, the ones you get wrong always feel a bit painful. When you hit this, don’t dwell on it. Look instead to what you’ve learnt, try again with that new information and keep building momentum.
Put in the effort and time, and you can become an overnight success.