Different messages need different types of communication. Big broadcasts will not always cut it, sometimes you need to think about when it’s right to use methods when there are only a couple of people in the conversation.
Going point-to-point is great when the conversation is nuanced, any time that you need to discuss something in a back and forth way. That might be having a difficult conversation about development, or when you need to discover more information before making a decision.
It’s also great if the topic only affects a few people, or if there’s an outsized impact of a change on a small group of people. For example, if you are going to make a change to how a process is run, it’s almost certainly going to be a broadcast message. However, if there are a few people who will be negatively impacted, you should communicate that directly and personally in an individual setting. This is especially relevant for times when the changes are impacting people slightly differently, you use the capacity for back and forth to understand the impact on them, and make sure you are acknowledging that impact.
You might go point-to-point to build up support for an idea or change before sharing the big broadcast. Similarly to the way you look at people who are negatively impacted, here you look for people who will have an outsized positive change. These will be big supporters, so get them onside before you go public.
Not every communication in your working life will be best served with a Slack message, an email blast or a shout out in the all hands. Look out for times when you need the personal touch, and go point-to-point when the time is right