Who Benefits?

Making any kind of change is difficult, especially in a large and complex organisation.

One really useful technique is to identify who is going to benefit from the change. Think about everyone who will be impacted, ranging from customers to suppliers, your internal stakeholders to your immediate team.

If the only benefits that you identify are to you or your direct team, then you are going to be treading a long and lonely path. You may find that this kind of change is one to put on to the backburner, as it’s going to struggle to build momentum.

In the majority of cases, you’ll find some people where the costs outweigh the benefits that they’ll see, and you’ll find some who benefit more from the change than the effort it’ll cost.

Those who benefit more will be your key allies in bringing this change to bear, and should be the first people you enlist in building momentum in the group. Getting these people on board is key to success. Make sure they see the benefits that will accrue to them, and they are likely to become enthusiastic supporters of the change.

When you have that initial support, it will be easier to convince those who may be neutral towards the change, those who are neither going to gather major benefits or costs. There’s a lot of value in there being visible and vocal allies to convince others. A lone voice can be dismissed as an outlier, multiple advocates are positive reinforcement and can start to move the group.

Finally, you can start to move those who are more impacted by the change. With a range of supporters, the change is gaining momentum. There’s a point where people will start to support it to make sure they are not left behind, being part of the group is important. You might need to commit some additional effort to bring around the most impacted, but if you’ve built the platform with your supporters, it will be less than you might think.

So, find out who is going to benefit and enlist them in your change effort. Many voices will bring success more quickly than a lone effort. Show the value you’ll bring and get those supporters lined up to move the group forwards quickly.

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