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PURE Goals

Now that you are making sure your goals are stated in a SMART way, you should also check that they are PURE.

  • Positively Stated – Make an inspiring and forward looking statement of achievement. Switch or invert negative terminology and find a restatement based on growth or improvement. Drop out “not”, “won’t” and other limiting phrasings.
  • Understood – There’s a easily explained “why”, you know what the goal means and you have a plan to achieve it.
  • Relevant – It’s aligned to your current situation, or the situation you are moving towards. It will help you reach your End Goal and achieve your dreams.
  • Ethical – It aligns with your values. It’s not just positively stated but it’s also going to have a positive impact on the world. If you achieve this goal, then something will have gotten better for a range of people.

Sometimes, it’s hard to write SMART goals, but we get better at creating them and holding ourselves accountable by doing, reviewing and refining. It’s the same with PURE. Your first statement might not match the criteria and that’s totally fine. Look at what you’ve written, restate it and keep going.

If you want to grow and change in a positive way, then have ethical goals, relevant to your wider desires, that are well understood and that are positively stated will give you the best opportunity to have the impact you want to have on the world.