Coaching Leadership


Getting better at presenting is a common theme for the people I’ve worked with. Running a great session that inspires people, drives an important decision or shares vital information can be a weekly challenge in the corporate setting.

Improving your storytelling is a great technique to take your presentation skills to the next level. Think about the type of presentation you’ll be giving, who the audience is and the one key message that you want them to take away from the session.

You can then craft your presentation around this setup, and structure the story to have the impact that you are aiming for. We’re used to telling stories, and we all understand the structure of a range of different types.

Before diving into the detail, throw together a quick storyboard. You can’t go far wrong with a three-act structure, consider something like:

  1. Layout the problem – Why should the audience care?
  2. Give some options for the solution – What path might we take?
  3. Pick the best one – Resolve the situation.

Flex the structure for your own particular situation and the style of presentation.

Once you’ve got it roughed out, run through it with broad brushstrokes. Think about how it feels. Refine it if you need to.

Now you can go into the details. Grab some relevant numbers and the data that you need. Humanise the story with specific individuals. Showing how an option will impact an entire population may not be as effective a story as showing how it will impact a specific person or group.

Next up, get into the editing phase. You tell a tighter story by cutting out pieces that don’t contribute to the narrative. Similarly you make your presentation stronger by cutting sections that don’t build towards that key takeaway.

Finally, practice the flow until you are comfortable. You tell good stories when you know the points you are hitting well. A well polished presentation will also give you confidence going into the delivery, and that’s a slam dunk boost to a better final outcome.