There are a number of times in your life where it’s really important to get across the impact of what you have done, in a way that’s really easy for others to understand.
In the corporate world, there’s a few key points where you want to get this right. It’s on your CV, it’s during annual reviews and it’s when you are preparing a promotion pack or for an internal move.
Many people will make one of two key mistakes. They’ll either focus too heavily on what they did, going too deep into their responsibilities. Other times they will make their impact really opaque, something that makes sense to them, but is really dense to any external reader.
You need to fight both of these, and really highlight the Impact!
There’s a really simple trick to beat these problems, and make sure that you stand out from the crowd. You just need to look over any statement you make, pretend you are someone who doesn’t have great context over your work, and ask “So What?”.
“I upgraded all our systems from v1 to v2”. – So What?
“By upgrading all of our systems, I reduced page loading times by 50%, increasing conversion by 5% and driving an additional £1 million in annual revenue”. – Wow!
It can be tough to get into this habit, so there’s a couple of tips you can use to help:
- Read your statements out loud. It helps you to see that they flow, and if they feel simple to understand
- Pretend to be someone else. Read the statements as if it was your CEO. If it doesn’t make sense, get rid of some jargon and go again
- Actually get someone else to read the docs. If they don’t understand the impact, edit until they do.
This technique will get you noticed. Practicing this skill will make it easier.
Show off your Impact, and people will understand why you are the right person for the opportunity.