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Coaching Leadership

The Reframer

It’s time to make a decision. The meeting is scheduled, the agenda and pre-reading sent out well ahead of time. You sit down, do some introductions and dive in. You outline the problem, highlight the known constraints and list the options that are available to decide between.

Before you get any further, you are hit by the Reframer, a particularly specific weaponiser of the “What’s the problem?” question.

They challenge the framing of the problem, with the goal of either claiming it’s not something worth solving, or inserting their own favoured option into the pile to consider. It’s usually not a data-driven interjection, instead they “don’t believe” something, or don’t recognise it as something they’ve experienced.

You’ve got to stop the Reframer as swiftly as possible. Otherwise they’ll derail this meeting, drag you back to an earlier time and prevent any progress from being made.

To keep moving forwards, apply the following approach:

  1. Thank them for the contribution
  2. Note that the concern has been covered in pre-reading or is out of scope of the current conversation
  3. Offer to return to the issue later if it’s not settled in the ongoing conversation
  4. Move on to your next planned step

Depending on the exact attempt at reframing, you might need to go heavier at one point or another to be able to move on. If the concern is covered in previously provided data, then highlight that. If it’s totally separated from the decision to be made, then make the offer to return very light.

If the Reframer won’t let it go, then put it in the Parking Lot. Write down whatever they raised, put it somewhere visible and record it in meeting notes. If all they want is to be heard, then doing this will help keep you moving.

Don’t let Reframers drag you back, but keep on track and get to the decision you need to make.

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