Fail fast is a common and popular refrain in certain circles. It’s something you’ll hear from a lot of people as they are busy shouting about “pivots” and other sudden changes of direction.
It’s a useful approach, but it’s easy to miss the point by taking it at face value. If you just keep throwing out ideas, trying them and failing, then all you’ll end up doing over time is building up to a big failure. That’s not a positive outcome.
Instead, think about what you are learning from every effort. The goal is to then design activities so you get to learn something quickly, to feed into the next cycle. This puts focus back onto the positive iteration, skipping the sometimes negative tones of failure.
Sometimes, the thing that you learn is that your idea was not right. That’s a great outcome so long as you’ve learnt something, and use it to make your next effort better.
So learn fast, pivot with meaning and build your momentum with positive iterations.